Driven by its own pioneer spirit since its foundation in 1735, Blancpain’s historical connection with diving goes back to 1953, with the development presentation of the first modern diving watch: the Fifty Fathoms. For more than 60 years now, Blancpain has been contributing to raise awareness through ocean exploration. The brand believes that people can only respect and protect what they love, and can only love what they know. To serve this mission, Blancpain strongly supports major scientific expeditions such as the Pristine Seas Expeditions (May 2011-May 2016) and Laurent Ballesta's Projet Gombessa Expeditions. Each year, Blancpain releases Edition Fifty Fathoms, a publication dedicated to the underwater world and distinguished by the quality of its photographs, in an effort to increase people's knowledge of and concern about the ocean. Since 2012, Blancpain is also lead sponsor Founding Supporter of the World Ocean Summit, an outcome-driven dialogue between global leaders to bring fresh perspectives to the ocean agenda.
In 2014, in addition to Blancpain's annual support to expeditions and major oceanographic projects, the brand's President and CEO, Marc A. Hayek, introduced a first series of limited-edition Blancpain Ocean Commitment (BOC) timepieces. Following the success of this watch and the positive message it conveyed, the Manufacture extended this initiative in 2016 and unveiled in 2018 the third BOC timepiece. Limited to 250 pieces, the Fifty Fathoms Ocean Commitment III through its name calls attention to Blancpain’s Ocean Commitment and further links to that commitment through an additional donation of 1,000 euro, which is made for each watch in the series. Each BOC III timepiece is individually numbered. Each purchaser of one of these limited edition watches receives a corresponding hand-numbered copy of the Edition Fifty Fathoms book printed on pages bound with removable screws, thus enabling the owner to extract a selected page and place it within a picture frame supplied with the book. The purchase of a limited-edition Ocean Commitment watch also entitles its owner to membership of the Blancpain Ocean Commitment Circle, giving access to exclusive advantages including invitations to private BOC events and conferences regarding ongoing scientific expeditions financed by Blancpain.