Ever since the creation of the first Fifty Fathoms watch, Blancpain has been identified with the sea. To share its passion for diving, exploration and preservation of the world’s oceans, Blancpain has collaborated with leading divers and underwater photographers to produce a collection of stunning books filled with breathtaking images which are now available for purchase.
Edition Fifty Fathoms has been methodically designed to pay tribute to the first modern diving watch, the iconic Fifty Fathoms. Each book consists of 50 double-page spreads, each measuring one fathom around its perimeter when open, hence a total of 50 fathoms. It comprises a selection of 50 underwater photographs. The number 12 also has its own significance in the conception of the publication. It is the magic number in watchmaking, as a watch depicts 12 hours on its dial. In addition, 12 is the number of letters in the name Fifty Fathoms. The collection of Edition Fifty Fathoms books will be complete in 2020, 12 years after its launch.
Edition Fifty Fathoms 2019
The ocean is fundamental to human wellbeing and an indispensable part of the Earth‘s life-support system, which sustains the species and the ecosystems upon which we depend. It regulates our climate and drives weather patterns. It reduces the impact of human-induced climate change by absorbing a significant part of the carbon dioxide released by hu-man activities, as well as most of the heat trapped by rising concentrations of atmospheric greenhouse gases. With this in mind, and in continuation of the Fifty Fathoms‘ contribution to the opening up of the underwater world in the early 1950s, Blancpain has been working for more than 15 years with individuals and major organizations in a long-term effort to act on three interwoven axes: education to raise the public‘s awareness; exploration and scientific research; policy and ocean conservation. The Edition Fifty Fathoms issue you hold in your hands focuses on the latter. Protected areas represent important baselines in the understanding of the true magnitude of human impacts on ocean life, as well as in the evaluation of the efficiency of management and conservation actions. These areas represent an important step toward improving the condition of the ocean to be inherited by future generations. Having contributed to the creation of more than four million square kilometers of marine protected areas through the support of the Pristine Seas project, we are now working to help local conservation initiatives conduct scientific research to evaluate their innovative approaches, and communicate their preservation efforts and promising results to the public. Our goal is to accelerate the transition to a sustainable use of the ocean through the exchange of best practices and the motivation of many more local communities to act. This Edition presents four such initiatives. Let‘s get inspired and act before it‘s too late.
Barakuda Watch by Jeffrey Kingston
Indopacific by Maurine Shimlock & Brett Loveman
Pacific by Dietmar W. Fuchs & Octavio Aburto
Atlantic Stephen Frink & Hans Hass / Michael Jung
Edition Fifty Fathoms 2018
Black & White
2018 marks a triple anniversary. It is of course the Fifty Fathoms' 65th Anniversary, but also 15 years from the launch of Blancpain's ocean exploration and conservation initiatives, which today are regrouped under the Blancpain Ocean Commitment label, and 10 years from the inaugural issue of Edition Fifty Fathoms. At Blancpain we believe knowledge of the underwater world brings with it concern for its protection and preservation. Thus, in continuation of the role played by the Fifty Fathoms as an instrument which contributed to the opening up of the underwater world, we have been supporting those who best raise awareness of ocean issues and especially those who convey a positive message insisting on the inspiring beauty of what's intact. Edition Fifty Fathoms was launched 10 years ago as a means to raise awareness and communicate our passion for the ocean. 40 photographers have already published their portfolios starting with the Patriarch of underwater photography Ernie Brooks who has been using light and shadow to display his passion and creativity, touching the very soul of those who have seen and appreciated his gift to us all. As a sign of recognition and gratitude for his friendship and participation in this project, we have decided to dedicate the Anniversary issue of Edition Fifty Fathoms to black & white photography, and offer a special hand-numbered series of the book with the newest Ocean Commitment limited edition timepiece.
Edition Fifty Fathoms 2017
Ever since the launch of the Fifty Fathoms, the first modern diver‘s watch, Blancpain has been intimately connected to diving. In recognition of this heritage, we are committed to the exploration and preservation of the ocean. At Blancpain, we are convinced that support for environmental protection is directly dependent on keeping the public informed. Thus, we work to raise overall awareness by sponsoring significant scientific projects, oceanographic exploration, underwater photography, environmental forums, exhibitions, and high-profile publications. Since 2014, our efforts in this area have been concerted under the label Blancpain Ocean Commitment. At the same time, Blancpain presented a 250-piece limited edition timepiece, which at its launch was announced as the first in a series of limited editions. After the success of this first edition and the tangible results of our partnerships, Blancpain presents in 2016 the second series of limited edition timepieces, the Fifty Fathoms Bathyscaphe Flyback Chronograph Blancpain Ocean Commitment II. This new watch expresses our strong determination to pursue our commitment to the oceans despite the target being set very high. Indeed, over the past two years, Blancpain has co-financed ten major scientific expeditions, celebrated its contribution to doubling the surface of marine protected areas around the world (three million square kilometers have been added with Blancpain’s contribution), and presented several award-winning documentaries, underwater exhibitions and publications.