Ever since the creation of the first Fifty Fathoms watch, Blancpain has been identified with the sea. To share its passion for diving, exploration and preservation of the world’s oceans, Blancpain has collaborated with leading divers and underwater photographers to produce a collection of stunning books filled with breathtaking images which are now available for purchase.
Edition Fifty Fathoms has been methodically designed to pay tribute to the first modern diving watch, the iconic Fifty Fathoms. Each book consists of 50 double-page spreads, each measuring one fathom around its perimeter when open, hence a total of 50 fathoms. It comprises a selection of 50 underwater photographs. The number 12 also has its own significance in the conception of the publication. It is the magic number in watchmaking, as a watch depicts 12 hours on its dial. In addition, 12 is the number of letters in the name Fifty Fathoms. The collection of Edition Fifty Fathoms books will be complete in 2020, 12 years after its launch.
Edition Fifty Fathoms 2016
All over the world, we are meeting underwater photographers that take pictures not only as their impression of art, but as their personal ocean commitment. They want to share the beauty of the ocean to make everybody understand how precious nature is and how important it is to preserve our marine heritage, all of them following Blancpain' President and CEO Marc A. Hayek’s philosophy to raise awareness, transmit passion and help protect the ocean. The 2016 Edition is one more fine example of the photographic art part in Blancpain’s Ocean Commitment.
Edition Fifty Fathoms 2015
The 2015 volume of Edition Fifty Fathoms takes the Blancpain Ocean Commitment into a new era of publication: for the first time the text pages of the collectible magazine are printed on a 100% recycled paper, which not only gives them a nice and soft structure to touch but also makes them easy to read—like an eco friendly newspaper. The four exclusive photographer’s portfolios are coming along in a very strong contrast: printed with a special screen printing technique on a high gloss (still climate neutral) paper with a total of three selected varnishes to give them that three dimensional “wet look” underwater pictures should have in print.
Edition Fifty Fathoms 2014
While the first set of five Edition Fifty Fathoms started the finest magazine of underwater photography the second set of seven magazines is dedicated to Blancpain’s Ocean Commitment—still incorporating four portfolios of four of the finest underwater photographers. But the extraordinary Ocean Commitment is playing the dominant role in the editorials accompanying the dedicated underwater photography. As nothing describes the leading role of Blancpain in Sport Diving, dive watches and Ocean Commitment better than the one week Blancpain’s President and CEO Marc A. Hayek spent diving with some of the leading personalities of sport diving in Fakarava, this edition is dedicated to Fakarava and Blancpain’s Ocean Commitment—with the exclusive feature of Marc A. Hayek’s underwater-photo portfolio.