Ever since the creation of the first Fifty Fathoms watch, Blancpain has been identified with the sea. To share its passion for diving, exploration and preservation of the world’s oceans, Blancpain has collaborated with leading divers and underwater photographers to produce a collection of stunning books filled with breathtaking images which are now available for purchase.
Edition Fifty Fathoms has been methodically designed to pay tribute to the first modern diving watch, the iconic Fifty Fathoms. Each book consists of 50 double-page spreads, each measuring one fathom around its perimeter when open, hence a total of 50 fathoms. It comprises a selection of 50 underwater photographs. The number 12 also has its own significance in the conception of the publication. It is the magic number in watchmaking, as a watch depicts 12 hours on its dial. In addition, 12 is the number of letters in the name Fifty Fathoms. The collection of Edition Fifty Fathoms books will be complete in 2020, 12 years after its launch.
Edition Fifty Fathoms 2017
Ever since the launch of the Fifty Fathoms, the first modern diver‘s watch, Blancpain has been intimately connected to diving. In recognition of this heritage, we are committed to the exploration and preservation of the ocean. At Blancpain, we are convinced that support for environmental protection is directly dependent on keeping the public informed. Thus, we work to raise overall awareness by sponsoring significant scientific projects, oceanographic exploration, underwater photography, environmental forums, exhibitions, and high-profile publications. Since 2014, our efforts in this area have been concerted under the label Blancpain Ocean Commitment. At the same time, Blancpain presented a 250-piece limited edition timepiece, which at its launch was announced as the first in a series of limited editions. After the success of this first edition and the tangible results of our partnerships, Blancpain presents in 2016 the second series of limited edition timepieces, the Fifty Fathoms Bathyscaphe Flyback Chronograph Blancpain Ocean Commitment II. This new watch expresses our strong determination to pursue our commitment to the oceans despite the target being set very high. Indeed, over the past two years, Blancpain has co-financed ten major scientific expeditions, celebrated its contribution to doubling the surface of marine protected areas around the world (three million square kilometers have been added with Blancpain’s contribution), and presented several award-winning documentaries, underwater exhibitions and publications.
Edition Fifty Fathoms 2016
All over the world, we are meeting underwater photographers that take pictures not only as their impression of art, but as their personal ocean commitment. They want to share the beauty of the ocean to make everybody understand how precious nature is and how important it is to preserve our marine heritage, all of them following Blancpain' President and CEO Marc A. Hayek’s philosophy to raise awareness, transmit passion and help protect the ocean. The 2016 Edition is one more fine example of the photographic art part in Blancpain’s Ocean Commitment.
Edition Fifty Fathoms 2015
The 2015 volume of Edition Fifty Fathoms takes the Blancpain Ocean Commitment into a new era of publication: for the first time the text pages of the collectible magazine are printed on a 100% recycled paper, which not only gives them a nice and soft structure to touch but also makes them easy to read—like an eco friendly newspaper. The four exclusive photographer’s portfolios are coming along in a very strong contrast: printed with a special screen printing technique on a high gloss (still climate neutral) paper with a total of three selected varnishes to give them that three dimensional “wet look” underwater pictures should have in print.