Since the launch of the Fifty Fathoms—the first modern diving watch—in 1953, Blancpain has maintained an unfailing commitment to exploring, preserving and achieving a better understanding of the world's oceans. During the past 65 years, this dedication has been intensified and diversified through multiple partnerships. In 2014, in addition to Blancpain's annual support to expeditions and major oceanographic projects, the brand introduced a first series of limited edition Blancpain Ocean Commitment (BOC) timepieces. Following the success of this watch and the positive message it conveyed, the Manufacture extended this initiative in 2016 and unveiled a third BOC timepiece in 2018.
By purchasing one of the 250 timepieces of each limited-edition series, each client contributes to Blancpain's participation in the cause of ocean protection. The brand commits to donate 1,000 euro for the sale of each watch, implying a total of 250,000 euro added to Blancpain's much larger contribution in support of the oceans.
The Fifty Fathoms Ocean Commitment III features the main characteristics of the 1953 model, which has defined the finest diving watches for the entire watchmaking industry ever since. Loyal to the DNA of the original watch, the BOC III timepiece houses a reliable and robust self-winding movement, caliber 1151, which achieves a four-day power reserve. Blue in color as a reference to the oceans, its dial bears the BOC logo at 6 o'clock. The watch is offered in a 40 mm-diameter satin-brushed steel case, an exclusive diameter reserved for limited-edition Fifty Fathoms timepieces.
The Fifty Fathoms Bathyscaphe Flyback Chronograph Ocean Commitment II features for the first time an all-blue ceramic case. It is equipped with calibre F385 of which the balance is beating at 5 Hz, an ideal frequency for a chronograph as it enables each second to be divided into intervals of tenth of a second. The BOC II timepiece incorporates all the technical characteristics of a mechanical diving watch. In particular, it is water-resistant to 30 bar and has a unidirectional rotating bezel with hour-markers in Liquidmetal. The oscillating weight of the watch is engraved with the inscription "Ocean Commitment" linking it to Blancpain's commitment to the exploration and preservation of the oceans.
The Bathyscaphe is a legendary name at Blancpain. Three years after the 1953 debut of the original Fifty Fathoms fulfilling the needs of professional divers in underwater conditions, Blancpain introduced the Bathyscaphe as a civilian version whose size would be adapted to daily wear. Although it reflects 60 years of Blancpain Fifty Fathoms diving watch tradition, the BOC I timepiece features Blancpain's latest in-house movement, the F385. Aesthetically, the watch is housed in a gray ceramic case, with a ceramic crown and ceramic chronograph pushers, as well as a unidirectional blue ceramic rotating bezel.
At the heart of its Ocean Commitment is Blancpain’s determination to make a difference by backing important activities dedicated to the ocean. For the past several years, the Blancpain Ocean Commitment has partnered with leading organizations and inspiring individuals, centering its efforts on three axes: raising awareness on the beauty of the ocean, contributing to scientific research, and implementing efficient ocean conservation measures. Blancpain has therefore given its support and served as a communication platform to some of the world's most devoted ocean advocates, such as the Ocean Photography Awards, free diving champion Gianluca Genoni and The Economist's World Ocean Initiative. The Brand has made major contributions to leading expeditions dedicated to exploring, studying and protecting some of the world's wildest ocean areas and rarest marine creatures, including Laurent Ballesta's Gombessa expeditions, the National Geographic Society's Pristine Seas expeditions (2011-2016), and Oceana's Scorpion Reef mission. In 2022, Blancpain further extended its Ocean Commitment with new field activities focused on research, as well as the creation of marine protected areas (MPAs). Blancpain partners with Australia-based Biopixel Oceans Foundation with the aim to preserve the Great Barrier Reef. Other recent partnerships include the collaboration with the Sulubaaï Environmental Foundation, whose Sea Academy Project concentrates on the creation of MPAs in the Philippines, and PADI – the world's largest dive training organization –, with the objective of helping protect 30% of the oceans by 2030 through a flagship citizen science program called Adopt the Blue™.