10% by 2022 Goal for MPAs


PADI - Adopt the Blue™

Blancpain and PADI (Professional Association of Diving Instructors®) are joining forces with the aim to fundamentally increase the number of marine protected areas (MPAs) around the globe over the coming decade and directly support the global 30x30 commitment to protect 30% of the ocean by 2030.

Blancpain and PADI® (Professional Association of Diving Instructors®) have joined forces with the aim to fundamentally increase the number of marine protected areas (MPAs) around the globe, and directly support the global 30x30 commitment to protect 30% of the ocean by 2030 over the coming decade. At the heart of this multi-year, multi-million-dollar initiative is the flagship citizen science program Adopt the Blue™ with the goal of establishing thousands of small protected areas through a network of professional divers, dive centers and local communities around the world.

6 600 PADI-registered resorts and dive centers will be activated to develop the largest network of marine protected areas on the planet, allowing millions of PADI recreational divers to participate actively in marine conservation on each occasion with the aim of having in the first phase 10.000 registered locations by 2025.



Another keystone of the partnership is the formation of the Blancpain & PADI Community Grant, which funds critical conservation efforts in local communities. These grants will drive both ocean preservation as well as indigenous community support, serving as a force for good for both humanity and ocean.

We’re extremely proud of the role we’ve played in advancing global marine protection efforts and we are thrilled to be collaborating with PADI – and its community of divers – to bring about even more positive change.

Marc A. Hayek, President & CEO of Blancpain

About PADI

PADI® (Professional Association of Diving Instructors®) is the world’s largest and most popular diver organization with a global network of 6,600 dive centers and resorts and more than 128,000 professional members worldwide. Issuing more than 29 million certifications to date, PADI enables people around the world to seek adventure and save the ocean through underwater education, life-changing experiences, and travel. For over 50 years, PADI is undeniably The Way the World Learns to Dive®, maintaining its high standards for dive training, safety, and customer service, monitored for worldwide consistency and quality. With a longstanding commitment to environmental conservation, PADI is leading the way for millions of people to actively explore, steward and protect the ocean through its course offerings and partnerships with like-minded, mission-driven organizations. PADI embodies a global commitment to ocean health with its mission to create a billion torchbearers to explore and protect the ocean. Seek Adventure. Save the Ocean.SM




It will take a unified, dedicated effort to improve the state of the oceans. Together, we are directing the power of our organizations towards one of the most important – and urgent missions on the planet.

Dr. Drew Richardson, President and CEO of PADI


PADI AWARE Foundation is a publicly funded non-profit with three registered charities across the globe. PADI AWARE's mission is to drive local action for global ocean conservation. This mission advances through citizen science, public policy and community grants. With PADI - the world's leading scuba diver training organization – PADI AWARE drives towards our collective vision to achieve balance between humanity and the ocean.