Blancpain and PADI join forces to help protect 30% of the ocean by 2030 test
08/03/2022
Swiss prestige watchmaker, Blancpain, and the Professional Association of Diving Instructors (PADI®), the world’s largest dive training organisation, are joining forces with the aim to fundamentally increase the number of marine protected areas (MPAs) around the globe over the coming decade.
The organisations unveiled their collaborative partnership at the 9th Annual World Ocean Summit, the flagship event of the Economist Impact’s World Ocean Initiative, attended by the world’s top thought leaders from business, science, governmental and non-profit sectors – to tackle the greatest issues facing our blue planet.
Together, Blancpain and PADI will work with local communities across the globe to expedite the establishment of MPAs. At the heart of the multi-year, multi-million-dollar initiative is the flagship citizen science program, Adopt the Blue™ in which 6,600 registered PADI dive centers and resorts will be activated to develop the largest network of marine protected areas on the planet, enabling millions of PADI recreational divers to proactively engage in marine conservation at every opportunity.
Another keystone of the partnership is the formation of the Blancpain/PADI Community Grant, which funds critical conservation efforts in local communities. These grants will drive both ocean preservation as well as indigenous community support, serving as a force for good for both humanity and ocean.