Together, Blancpain and PADI will work with local communities across the globe to expedite the establishment of MPAs. At the heart of the multi-year, multi-million-dollar initiative is the flagship citizen science program, Adopt the Blue™ in which 6,600 registered PADI dive centers and resorts will be activated to develop the largest network of marine protected areas on the planet, enabling millions of PADI recreational divers to proactively engage in marine conservation at every opportunity.