On the occasion of the World Oceans Day, Blancpain and its President & CEO, Marc A. Hayek, are proud to unveil the world premiere of their third series of Blancpain Ocean Commitment (BOC) limited edition diving watches. By purchasing one of these 250 timepieces, each client contributes to Blancpain's participation in the cause of ocean protection. The brand commits to donate 1,000 euro for the sale of each watch, implying a total of 250,000 euro added to Blancpain's much larger support.
Since the launch of the Fifty Fathoms – the first modern diving watch – in 1953, Blancpain has maintained an unfailing commitment to exploring, preserving and achieving a better understanding of the world's oceans. During the past 65 years, this dedication has been intensified and diversified through multiple partnerships. Four years ago, in addition to Blancpain's annual support to expeditions and major oceanographic projects, the brand introduced a first series of limited edition BOC timepieces. Following the success of this watch and the positive message it conveyed, the Manufacture extended this initiative in 2016 and is now unveiling the third BOC timepiece.